Hot Now
  • Biatec Corsair Vintage Collection

    Fighter plane legends for the wrist

  • Lady Gaga meets David Beckham for Tudor
    Lady Gaga meets David Beckham for Tudor

    The exciting collaboration of two superstars

  • JFK_Photography / Pixabay
    The ultimate watch for pilots

    Major brands and manufacturers


High quality timepieces from Japan with tradition
The Pilot Watch Magazine
05 April 2024

Japanese craftsmanship with precision and beauty

Orient is a Japanese watch manufacturer founded in 1950, now part of the international Seiko Epson Group. The origin of the brand dates back to 1901, when Japanese Shogoro Yoshida opened a wholesale watch store called Yoshida Watch Shop and successfully focused on selling imported pocket watches.

In 1912, Yoshida expanded his business and started manufacturing gold wristwatch cases. As a result of the Second World War, the watchmaking company fell into economic difficulties in the late 1940s and had to cease business. However, as early as 1950, the watchmaker is able to resume production and in 1951 receives its current name – Orient.

Our heritage is based on craftsmanship, reliability, precision and beauty that stands the test of time.


From classic to modern

Thanks to the conclusion of a trade agreement with China in 1955, Orient is able to gradually expand its overseas presence and launch more and more new model lines. Today, the portfolio of the Japanese watchmaker includes mechanical watches with automatic and manual winding, as well as quartz watches and models with solar drive – from classic to sporty to modern. Orient’s movements, including high-precision calibers, are usually supplied by the group’s own companies. The timepieces, including appealing pilot watches, impress with a fair price-performance ratio and are popular with everyday users and collectors alike.

More from Orient

More information at



The great British adventure

Bell & Ross
Bell & Ross

Bell & Ross

Form follows function