The unique meeting of music and sport for a luxury Swiss watch brand
In an unexpected and exciting collaboration, two superstars from different industries are joining forces in 2019 to enrich the world of haute horlogerie. Lady Gaga, the pop icon with her distinctive artistic vision, and David Beckham, the legendary footballer and current style icon, will become joint brand ambassadors for Tudor, one of the most prestigious Swiss luxury watch brands.
In this extraordinary partnership between Lady Gaga and David Beckham, music and sport merge in a fascinating way with the world of luxury watches. Both icons not only embody style and individuality, but also reflect Tudor’s core values: innovation, elegance and performance.
This remarkable collaboration illustrates once again how watch brands are increasingly looking to personalities from different fields to convey their messages and appeal to new target groups.
Two icons from different fields
Lady Gaga, real name Stefani Joanne Angelina Germanotta, has established herself not only as an exceptional singer, but also as an artist who breaks boundaries and is known for her creativity, originality as well as her bold fashion statements. Her artistic vision and unique personality make her the perfect choice for the ambassadorial role of a luxury watch brand that has always stood out for its innovative and bold designs.
David Beckham, on the other hand, is not only one of the most famous and successful soccer players in history, but also a style role model and entrepreneur who has gained great recognition in the fashion and lifestyle world. His presence as a brand ambassador for Tudor conveys the sense of class and elegance that the brand has embodied since its founding in 1926.
Luxury watchmakers rely on personalities
This remarkable collaboration illustrates once again how watch brands are increasingly looking to personalities from a variety of backgrounds to convey their messages and appeal to new audiences. For luxury watchmakers like Tudor, this presents a wonderful opportunity to showcase their tradition and values to a wider audience while celebrating the brand’s timeless elegance and innovation.
