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Stauer

Stauer

Affordable luxury from America
The Pilot Watch Magazine
Stauer
02 February 2024

High-quality timepieces in direct sales

Stauer is an American e-commerce company based in Burnsville, Minnesota, specializing in particular in watches, jewelry and accessories. The brand is founded in 2003 by entrepreneur and watch enthusiast Michael Bisceglia. Michael is tired of always paying too much for his wife’s jewelry – at least that’s how he feels about it. It takes things into his own hands and creates his own luxury products.

Michael Bisceglia’s idea is as simple as it is ingenious: purchase components, materials, precious metals and gemstones in large quantities at a discount and sell the timepieces made from them through direct sales, passing on the price advantage gained to the end customer. By selling exclusively online, Stauer thus needs neither wholesalers nor brick-and-mortar stores. Likewise, the company refrains from working with celebrities as testimonials – at least a small revolution in the jewelry industry.

Built for performance and precision, each timepiece from Stauer is a tribute to the history of watchmaking.

Stauer

A colorful portfolio for a growing fan base

Every timepiece from Stauer is a tribute to the history of watchmaking – built for performance and precision. Watch enthusiasts are spoiled for choice between vintage-style classics, timepieces in modern designs, and strictly limited Swiss-made editions. Depending on the product line, Stauer’s chronometers – including appealing models for pilots – are powered by high-quality quartz or automatic movements and in some cases feature complicated complications such as chronographs and calendars. In the meantime, even smartwatches complement the colorful portfolio of the American brand and enjoy a steadily growing fan base.

More from Stauer

More information at stauer.com

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