Watch Angels

How Watch Angels is transforming the watch industry with crowdmanufacturing and connecting creators, enthusiasts and manufacturers

A new approach has emerged in the watch industry, bringing a breath of fresh air to a traditionally cumbersome system: Watch Angels, an independent Swiss watch manufacturer, is turning the familiar structures of the watch industry on its head. With crowdmanufacturing, the company connects watch enthusiasts, designers and manufacturers to create unique timepieces – directly from concept to wrist, without any middlemen.

This model revolutionizes the watch manufacturing and distribution process by directly connecting the three key players – creators, watch enthusiasts and manufacturers. By cutting out middlemen and unnecessary production steps, Watch Angels enables a new, direct relationship between those who design watches and those who love them.

Independent watch manufacturer with tradition

Watch Angels is no ordinary watch manufacturer. As an independent and family-run Swiss manufacturer, the company can look back on decades of tradition. Based in the Swiss town of Mendrisio in the canton of Ticino, the manufactory has been producing high-quality chronometers since 1979 and has always adapted to the demands of the market during this time. Thanks to state-of-the-art technology and the expertise of over 200 experienced employees, every watch is developed and manufactured in-house – from the initial idea to the finished product.

What sets Watch Angels apart from other manufacturers, however, is the unconventional approach of producing watches through so-called crowdmanufacturing. Instead of selling the timepieces through large distribution structures and retailers, they rely on direct collaboration with designers and watch enthusiasts. This model not only avoids unnecessary costs, but also allows watch enthusiasts to actively participate in the creation process and benefit from exclusive prices and limited collections.

Crowdmanufacturing – a revolution in the watch industry

Crowdmanufacturing is at the heart of Watch Angels. It is a system that radically changes traditional roles and processes in watch production. Instead of the usual long supply chains and multiple price increases that take place through brands, middlemen and retailers, crowdmanufacturing brings together just the three essential parties:

Creator
The designer or inventor of a watch who contributes their idea to the platform.

Enthusiast
The watch enthusiast who supports the project and activates the manufacturing process through their participation.

Manufacturer
Watch Angels itself, a fully integrated watch manufacturer that technically implements the design, produces it and delivers the finished watches directly to the buyer.

This model brings enormous added value for all parties involved, as it enables the production of timepieces at significantly lower costs. Watch enthusiasts benefit from up to three times the value of traditional brands, as all unnecessary costs – such as advertising, warehousing and retail – are eliminated.

Crowdmanufacturing is the most direct, efficient and transparent way to design, manufacture and sell a watch.
Watch Angels

Three players with crucial roles

All three players play a crucial role in crowdmanufacturing. The close collaboration between them makes it possible to realize watches from the initial idea to delivery in a direct and transparent process.

Instead of a large brand, crowdmanufacturing focuses on the creator of a watch. This can be an experienced watch designer, an artist or even an independent entrepreneur. They develop the concept for the watch and contribute their creative vision to the project. In contrast to traditional models, they receive fair compensation for their intellectual work and have a direct influence on the end product.

The watch enthusiast actively participates in the manufacturing process. As an Angel, they can pre-finance production at an early stage of the project and thus benefit from particularly favorable prices. Alternatively, as an Enthusiast, they can also purchase at wholesale prices during ongoing production or in the Watch Angels Store. This direct involvement not only gives them access to unique, limited edition watches, but also the opportunity to help shape the design process.

Watch Angels itself handles the technical development, production and logistics. As an integrated manufacture with decades of experience, Watch Angels ensures that every watch meets the highest quality standards. From 3D printing prototypes to final series production, all steps take place under one roof. The efficient production system makes it possible to offer watch enthusiasts a five-year manufacturer’s guarantee.

The advantages of crowdmanufacturing

The advantages of the crowdmanufacturing model are manifold. Firstly, it allows designers to realize their ideas without the high financial risks and barriers to entry of the traditional watch market. For many independent creatives, the costs of production, marketing and distribution are otherwise insurmountable hurdles. On the other hand, watch enthusiasts can discover timepieces that are outside the mainstream. Instead of following the guidelines of big brands, they can find authentic and innovative designs on Watch Angels. Thanks to the direct relationship between creator and enthusiast, there are no hidden costs or surcharges – transparency and fairness are paramount.

The future of the watch industry

With crowdmanufacturing, Watch Angels has created a platform that has the potential to fundamentally change the watch industry. The direct collaboration between creator, enthusiast and manufacturer results in timepieces that are not only unique, but also produced sustainably and fairly. At the same time, the model strengthens the independence of smaller watch manufacturers and ensures more diversity and innovation in the industry.

The watch industry needs strong, independent players – and this is exactly what Watch Angels supports with its revolutionary approach. Watch Angels is the platform of the future, not only for lovers of unique pilot’s watches and unusual designs who are looking for individual and authentic timepieces. But also for all those who want to actively contribute to diversity and sustainability in the watch industry.